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U.S. State Privacy Legislation: Key Updates and Impacts on Digital Advertising

data privacy laws US

State privacy legislation continues to expand across the U.S. California set a precedent by passing the first privacy law in 2020, which has since been amended with additional regulations. In 2023, four more states—Virginia, Colorado, Connecticut, and Utah—enacted similar laws. This momentum continued in 2024, with Oregon, Texas, Florida, and Montana joining the list. The […]