The impact of Apple’s ATTF on mobile advertising
Facebook Instagram X-twitter Linkedin Youtube 2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. To kick off this transformation, Apple has rolled out their iOS 14.5 update, which includes changes to their privacy and data sharing policies, also known as Apple’s App Tracking Transparency Framework (ATTF). […]
Geofencing: reaching customers by location, in real-time
Facebook Instagram X-twitter Linkedin Youtube With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer’s journey. Marketers continue to take full advantage of this capability with geofencing, an incredibly powerful tool that harnesses the power of location-based marketing. While using geolocation […]
How to choose third-party data segments based on your campaign’s goals
Facebook Instagram X-twitter Linkedin Youtube When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store […]
Madden Media shares how specific targeting strategies can drive success for travel destinations like Luzerne County
Facebook Instagram X-twitter Linkedin Youtube Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been looking for ways to travel closer to home. For travel destinations, digital advertising strategies can vary greatly. While the strategies […]
What is: search advertising?
Facebook Instagram X-twitter Linkedin Youtube How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Paid search advertising capitalizes on this incredible amount of search traffic by auctioning […]
A day in the life of a Choozler: Hannah Hoovler, Senior Accountant
Facebook Instagram X-twitter Linkedin Youtube Q: What do you do here at Choozle? Hannah Hoovler, Senior Accountant: I’m the Senior Accountant. It’s an accrual world, and I strive to be audit I can be. Q: What’s your day-to-day look like? HH: My day-to-day never looks the same. After I’m done closing the books, I’m working on special projects. From […]
choozlechat: Guild Content shares a piece of the digital advertising pie with Papa John’s
Facebook Instagram X-twitter Linkedin Youtube Small restaurants and large chains alike have had to take up “contactless” delivery methods. Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad tech to insert the nearest location into the advertisements. Others are using a completely new creative approach. To dig into how […]
choozlechat: Powering success for luxury travel brands with Neat Digital
Facebook Instagram X-twitter Linkedin Youtube Digital advertising strategies can vary greatly depending on the vertical and target audience. For marketers looking to tackle strategies for luxury travel, it wasn’t any different. While the strategies are different, the one thing they all have in common is the value of precise audience targeting. We sat down with […]
choozlechat: What Data Genomix learned from 2020 digital political advertising
Facebook Instagram X-twitter Linkedin Youtube Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. Kantar Media originally estimated $1.2 billion would be spent on digital. But we expect the estimate will […]
Guide to programmatic campaign optimization
Facebook Instagram X-twitter Linkedin Youtube Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations can be hard to address, so our team at Choozle has put together our best tips and tricks for the […]
