CASE STUDY

Driving Purchases with a Full-Funnel Strategy

The primary goal of this campaign was to elevate equipment sales by driving conversions and purchases through the strategic integration of Connected TV (CTV) into the client’s media mix.

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THE OBJECTIVE

Our client, a leading provider of cordless equipment, has established a strong market presence with products such as snow shovels, ice tools, snow blowers, and seasonal items under multiple brands. Traditionally reliant on linear advertising, the client sought to explore new digital avenues to enhance advertising efficacy. Recognizing the limitations of their existing approach, they turned to Choozle to diversify their media strategy and achieve a more refined and impactful advertising campaign.

THE SOLUTION

Choozle’s strategic approach involved a dynamic, data-driven campaign that seamlessly combined Connected TV (CTV) with targeted advertising across the entire marketing funnel. Initially, they used CTV to raise awareness, focusing on news viewers, live sports, and male-oriented content, and innovatively included QR codes for easy navigation. As the campaign progressed, they implemented weather-based targeting using IBM Watson data to reach users during relevant weather events. At the bottom of the funnel, Choozle focused on site retargeting, re-engaging users who had visited the client’s pages but had not yet purchased, and employed contextual keyword targeting to serve ads to users consuming content about winter conditions. This agile, full-funnel strategy, supported by comprehensive data insights, generated $304,366 in revenue investment, achieving a remarkable 201.69% Return on Ad Spend (ROAS) and successfully integrating CTV into the client’s media mix.

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To learn more about Choozle, visit choozle.com

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KEY RESULTS

2.01X

ROAS

$304,366

CAMPAIGN REVENUE

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.