CASE STUDY

Driving Purchases with a Full-Funnel Strategy

The primary goal of this campaign was to elevate equipment sales by driving conversions and purchases through the strategic integration of Connected TV (CTV) into the client’s media mix.

Download the Case Study

THE OBJECTIVE

Our client, a leading provider of cordless equipment, has established a strong market presence with products such as snow shovels, ice tools, snow blowers, and seasonal items under multiple brands. Traditionally reliant on linear advertising, the client sought to explore new digital avenues to enhance advertising efficacy. Recognizing the limitations of their existing approach, they turned to Choozle to diversify their media strategy and achieve a more refined and impactful advertising campaign.

THE SOLUTION

Choozle’s strategic approach involved a dynamic, data-driven campaign that seamlessly combined Connected TV (CTV) with targeted advertising across the entire marketing funnel. Initially, they used CTV to raise awareness, focusing on news viewers, live sports, and male-oriented content, and innovatively included QR codes for easy navigation. As the campaign progressed, they implemented weather-based targeting using IBM Watson data to reach users during relevant weather events. At the bottom of the funnel, Choozle focused on site retargeting, re-engaging users who had visited the client’s pages but had not yet purchased, and employed contextual keyword targeting to serve ads to users consuming content about winter conditions. This agile, full-funnel strategy, supported by comprehensive data insights, generated $304,366 in revenue investment, achieving a remarkable 201.69% Return on Ad Spend (ROAS) and successfully integrating CTV into the client’s media mix.

Digital Advertising Made Easy®

To learn more about Choozle, visit choozle.com

Download the Case Study

KEY RESULTS

2.01X

ROAS

$304,366

CAMPAIGN REVENUE

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.