In the competitive realm of airline ticket sales, our client sought to elevate their digital presence and drive conversions for flights from major US hubs to Japan and Asia.
Lohre & Associates’ goal was straightforward but ambitious: propel online sales by 50% within two years for their client, Duracable. To achieve this, the focus extended beyond mere visibility to a comprehensive strategy encompassing a broad range of online tactics.
Target audiences were meticulously identified based on product categories. This involved a strategic blend of first-party and third-party data to formulate effective targeting strategies. A multifaceted targeting strategy unfolded, incorporating behavioral, retargeting, and contextual targeting. Specific campaigns and creatives were tailored to diverse promotions, strategically boosting sales across different product categories. Despite constituting only 3-5% of the monthly visitor traffic, the traffic driven to the site through the campaign substantially impacted 25-50% of online sales. The Return on Advertising Spend (ROAS) ranged from 5x to 20x, a testament to the efficiency of the strategy. This outcome was attributed to collecting user data via the Choozle Smart Container Tag, consolidating insights from all website visitors driven by various media sources. The online revenue saw a 65% increase over the two-year advertising period, surpassing the initial goal of a 50% boost. This success has paved the way for future expansions, with plans to set even more ambitious goals in the upcoming years. The surge in demand prompted the expansion of the factory’s production to three shifts, underscoring the tangible impact of the advertising efforts on Duracable’s overall business operations.
First Class Ticket Sales: $736,860
Business Class Ticket Sales: $1,303,390
Premium Economy Ticket Sales: $563,563
Economy Class Ticket Sales: $1,296,939
Total Ticket Sales: $3,900,000
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Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.
Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.
Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.