In the competitive landscape of high-quality ice cream, a national ice cream brand faced the challenge of increasing awareness before and during peak season and gathering crucial insights for an upcoming rebrand.
The primary goal was to heighten awareness of the brand, particularly during peak season, laying the groundwork for increased market presence. With an upcoming rebrand on the horizon, the client aimed to gather valuable data and strategic insights during the current campaign period, informing the development of a robust strategy for the peak season.
Choozle oversaw and managed the programmatic side of the media plan and consulted on search & social media strategy. To navigate the brand’s unique challenges, we implemented a multifaceted solution, blending various tactics and geolocations. The tactics included Branding CTV, Creative Event Retargeting, Branding Display, Geofencing, Walmart DSP, Kroger PMP, and Meijer custom audiences. The campaign unveiled the effectiveness of Retail Media through Walmart and Kroger- providing unparalleled data, including insights into previous and predicted buyers, closed-loop attribution, and the ability to distinguish new versus existing customers.
The campaign adopted flexible budgeting, enabling real-time adjustments and iterative strategies. A mid-flight shift optimized media spending on specific geolocations, like key states and zip codes, ensuring efficient resource use and dynamic response to emerging trends during the campaign’s progress.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.
Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.
Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.