CASE STUDY

Discover Bristol

In 2020, TripAdvisor found that 44% of people are more likely to take a road trip compared to other forms of travel after the Coronavirus pandemic. Discover Bristol was ready to increase its tourism by capturing that percentage of localized, road-tripping travelers. Partnering with Relic Agency, a full-service advertising agency, they utilized Choozle’s geoframing capabilities through Factual to run brand awareness campaigns for Discover Bristol in pursuit of increasing tourist visitation in a travel market that was still reopening post-pandemic.

Download the Case Study

THE OBJECTIVE

Maximize in-state and driveable markets to travel to Bristol, TN through awareness campaigns.
Leverage geoframes with geolocation targeting to capture post-COVID-19 road tripping audiences.

THE SOLUTION

Relic Agency sought to create a holistic, streamlined approach for Discover Bristol to navigate the aftermath of the COVID-19 pandemic as travel began to resume. Relic Agency helped Discover Bristol stay top-of-mind for newly returning travelers by tailoring their communication during COVID-19 to ease fear, acknowledge safety concerns, and resolve uncertainty among travelers in preparation for the reopened travel market. Relic Agency saw a great opportunity to focus in and reach those travelers in close proximity to Bristol, TN as the average travelers were more reluctant to make further domestic or international trips. Choozle helped Relic Agency capture the drivable markets that surrounded the Bristol, TN area through geolocation targeting and custom geoframes that captured unique audiences open to travel. Relic Agency created custom audiences by uploading visitor lists from Asheville, NC, and Knoxville, TN, and then utilized them by location, serving prospecting ads in Atlanta, GA, Nashville, TN, and Washington D.C. Relic Agency was then able to determine the highest performing drive markets and optimize the location-based campaigns, focusing more of their ad spend towards top-performing geolocations with Choozle, along with other advertising channels. The geotargeted programmatic display campaign was key in supporting the performance of their lower-funnel channels, as they saw an overall increase in conversions. Discover Bristol’s campaign served over three million impressions to highly targeted audiences while maintaining a cost-per-click under $5.

Digital Advertising Made Easy®

To learn more about Choozle, visit choozle.com

Download the Case Study

KEY RESULTS

3,074,508

CONVERSION RATE FOR CLICKS ON RETARGETING ADS

>$5

CPC

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.