THE OBJECTIVE
- Drive traffic to Vela Bikes' website
- Engage with audience through higher clicks and CTRs
- Become acquainted with the programmatic media strategies, space, and execution via the Choozle platform
THE SOLUTION
Vela Bikes worked with Choozle to drive more traffic to their website and increase user engagement. By building a custom audience using Choozle's platform, Vela Bikes was able to target the right audience for their brand.
Contextual targeting was the primary tactic used during their multiple campaigns, which would give Vela Bikes the opportunity to target individuals with similar identities to their brand DNA.
After their first campaign flight, Vela Bikes looked to get even higher impressions and clicks than before. Working directly with the Client Experience team proved to be a valuable experience for the Vela Bikes campaign, as clicks and impressions grew by over 450% and 550% respectively.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
KEY RESULTS
477%
Increase in Clicks
41%
CTR
2.2K
Total Website Clicks
566K
Total Impressions
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.