THE OBJECTIVE
- Leverage dynamic CPM bidding (RTB) to drive positive return on ad spend for the client.
- Gain a deeper understanding of programmatic advertising with the help of Choozle
THE SOLUTION
Watauga partnered with Choozle to exceed benchmark return on ad spend (ROAS) through the execution of a digital campaign leveraging programmatic bidding technology (RTB). Choozle’s Client Experience team managed core campaign operations—but platform access was provided to the Watauga team to learn alongside the Choozle team about RTB strategies and best practices for auction-based campaigns.
Powered by over 60+ leading global data providers, the Watauga team leveraged Choozle's data catalog comprised of thousands of highly targeted audience segments (the two other vendors provided only proprietary data). The breadth and quality of the data assets enabled smart audience segmentation and ongoing optimization to drive optimal campaign results.
Throughout the campaign, Watauga was granted full access to the platform, including easy-to-understand reporting dashboards. The access provided on-the-job platform education while empowering the Watauga team to provide guidance and recommendations for campaign optimization.
Based on the success of the collaborative fully-managed campaign execution, Watauga now operates the Choozle platform in-house and experiences greater transparency, control, and performance across all digital media campaigns.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
KEY RESULTS
175%
Higher ROAS versus other vendors
$1.26
Average CPM
104%
Lower eCPM
$22.16
ROAS
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.