THE OBJECTIVE
The primary goal was to drive brand awareness while maintaining a positive Return on Advertising Spend (ROAS), ensuring that every dollar invested yielded tangible results. In a declining category, the client aimed to grow market share and quarter-over-quarter growth by reaching new audiences at a low cost, mainly targeting the Educraver parent segment – those deeply interested in educational toys and programs for their children.
THE SOLUTION
By leveraging Amazon DSP, Choozle drove down CPM costs quarter-over-quarter, utilizing third-party data in conjunction with Amazon’s exclusive retail data for a robust awareness campaign. The campaign also employed various other targeting tactics, including in-market moms, resonate third-party audiences, Educraver audiences, lookalike audiences built on past brand store and product page visitors, LiveRamp toy third-party audiences, and retargeting audiences. Lookalike audience targeting drove a 3.2% ROAS across all formats, highlighting the precision and strength of Amazon’s targeting capabilities and data. What set this campaign apart was the unique ability to merge third-party audiences from various partners with Amazon’s exclusive retail data, creating a purposeful push for awareness. Flexibility in budget allocation and the strategic targeting of specific audiences played a pivotal role in the campaign’s overall success, ensuring a positive ROAS across all ad formats. Notably, in an awareness-focused campaign, the results extended beyond visibility, driving significant sales. Half of these purchases came from entirely new customers to the brand. Amazon’s capabilities allowed the client to achieve their campaign goals by building awareness, attracting new customers, and delivering optimal value in the programmatic space.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
5.9%
DISPLAY
3.2%
ALL CHANNELS (VIDEO, DISPLAY, AMAZON)
15%
LOWER CPM THAN COMPETITIVE DSPS
48.5%
INCREASE IN NEW CUSTOMER SALES
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.