THE OBJECTIVE
Our client, a leading provider of cordless equipment, has established a strong market presence with products such as snow shovels, ice tools, snow blowers, and seasonal items under multiple brands. Traditionally reliant on linear advertising, the client sought to explore new digital avenues to enhance advertising efficacy. Recognizing the limitations of their existing approach, they turned to Choozle to diversify their media strategy and achieve a more refined and impactful advertising campaign.
THE SOLUTION
Choozle’s strategic approach involved a dynamic, data-driven campaign that seamlessly combined Connected TV (CTV) with targeted advertising across the entire marketing funnel. Initially, they used CTV to raise awareness, focusing on news viewers, live sports, and male-oriented content, and innovatively included QR codes for easy navigation. As the campaign progressed, they implemented weather-based targeting using IBM Watson data to reach users during relevant weather events. At the bottom of the funnel, Choozle focused on site retargeting, re-engaging users who had visited the client’s pages but had not yet purchased, and employed contextual keyword targeting to serve ads to users consuming content about winter conditions. This agile, full-funnel strategy, supported by comprehensive data insights, generated $304,366 in revenue investment, achieving a remarkable 201.69% Return on Ad Spend (ROAS) and successfully integrating CTV into the client’s media mix.
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KEY RESULTS
2.01X
ROAS
$304,366
CAMPAIGN REVENUE
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.