THE OBJECTIVE
- Raise brand awareness with Hispanic audiences
- Increase unique website traffic
- Test campaign performance between streaming audio and traditional radio
THE SOLUTION
With a limited budget, the telephone service provider wanted to raise brand awareness with a Hispanic audience while driving unique traffic to their website. Leveraging Choozle, they were able to test campaign performance between streaming audio and traditional radio.
Sixty percent of the overall budget went to the traditional radio buy, while 40 percent went to the streaming audio campaign they ran with Choozle. The same audience segments, geolocation targeting setup, and creative assets were used for both campaigns. Looking to tap into premium audio inventory, they used Choozle to access Spotify's private marketplace deals and ran them against a traditional radio campaign to increase unique ad clicks and reach their target audience.
The ability to optimize their streaming audio campaign in real-time through Choozle helped the international telephone service provider to exceed their overall campaign impression goal. As a result, the streaming audio campaign drove a 32 percent efficiency in cost-per-click (CPC), outperforming the traditional radio campaign. The streaming audio campaign also resulted in a 1.51x higher click-through rate (CTR) compared to the traditional radio campaign.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
32%
Efficiency in CPC
1.51x
Higher CTR compared to traditional radio
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.