THE OBJECTIVE
- Leverage third-party data to target in-market consumers
- Optimize their full-funnel digital advertising strategy to reduce time to convert
- Maintain and grow knowledge of programmatic advertising strategies and tactics
THE SOLUTION
The travel industry must adjust their strategies as consumer behavior changes. Digital advertising offers marketers in the travel industry the flexibility to adjust their strategies to ensure they are driving results. This travel booking brand did just that. They were looking to capture more bookings while ensuring they were cost-effective with their marketing strategy.
As a solution, the travel brand executed a full-funnel digital advertising strategy that focused on reaching in-market audiences that are actively looking to book a vacation or weekend getaway. Leveraging Choozle's robust third-party data catalog, the travel brand was able to select several travel-specific data providers and utilize The Data Alliance, which aggregates major data providers and prices them as a percentage of media spend, leading to cost savings and improved performance.
The overall campaign using third-party data achieved 39% lower CPA and 20% lower CPM than ad groups using category targeting. More importantly, the travel booking brand reduced the average time to convert (from first impression served) by 1.5 days compared to other marketing strategies.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
KEY RESULTS
39%
Lower CPM with third-party data targeting
1.5 Days
Reduced average booking time
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.