THE OBJECTIVE
- Accurately target outdoor and travel enthusiasts within key drive markets
- Leverage top-of-funnel strategies to drive interest
THE SOLUTION
Madden Media's client, Visit Luzerne County, was looking to drive awareness for the travel destination that made them stand out among larger or more established travel brands or destinations. They wanted the Choozle campaign to increase awareness and aid in an additional touch point to work in tandem with social media and search campaigns.
Using third-party data audiences, Madden Media built a campaign strategy that reached consumers interested in outdoor activities or travel enthusiasts within their key drive markets for New York City and Philadelphia. This audience layered with connected tv was able to drive the awareness they needed by opening up the eyes of consumers that otherwise never would have considered Luzerne County beforehand.
As a result of the Choozle campaign and other tactics, Luzerne County was a 97% completion rate of their CTV ads which helped drive a 686% increase in website traffic. More importantly, Madden Media was able to turn those website visitors into highly engaged visitors by sharing information about annual events or destination details for Luzerne County to get them to visit the destination.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
KEY RESULTS
97%
Completion Rate with CTV Ads
686%
Increase in Website Traffic
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.