THE OBJECTIVE
- Gain incremental budgets by proving the effectiveness of targeted video advertising to drive conversions
- Achieve a CPA of $60 or less
- Outpace a video completion rate goal of 50%
THE SOLUTION
A video-stream service was looking to drive awareness and engagement for a live-streamed sports event. While this campaign was primarily aimed at driving conversions by hitting a $60 CPA goal, the service hoped to outpace their video completion rate goal to win incremental budgets by proving the effectiveness of targeted video.
They used targeted video advertising to drive users to purchase a subscription for future live-streamed sporting events. Using bid factoring, the service increased their bids on specific high-performing inventory segments, such as mixed martial arts-focused websites and relevant geolocations. By the end of the campaign, the service outperformed its CPA goal by 2x with a $30 CPA, achieved a video completion rate goal of 65 percent, and won incremental budgets. As a result of their success with Choozle, the video-streaming service consolidated all their further direct response and branding campaigns in a single platform.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
$30
CPA
65%
Video Completion Rate
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.