THE OBJECTIVE
- The agency and Choozle aimed to deliver high impressions to a targeted audience while gaining insights into the campaign's ROAS for featured and halo items to evaluate the effectiveness and guide future strategies.
THE SOLUTION
By tapping into Walmart DSP's robust retail media offerings, Choozle leveraged specific targeting, including predicted buyers and Walmart personas. The approach involved delivering substantial impressions to the defined audience segments, continuously optimizing performance to meet the campaign's impression goals, and providing the client with valuable insights into ROAS. Choozle crafted a tailored strategy by leveraging Walmart DSP's retail media capabilities to target predicted buyers and relevant Walmart personas. The goal was to maximize impression delivery to qualified audiences while closely monitoring ROAS across both featured and halo products. As the campaign came to a close, Choozle optimized for a lower CPM, which allowed the campaign to secure additional impressions and meet the impression goals, albeit with an aggressive increase in frequency. The campaign’s success highlighted Choozle's effectiveness in driving awareness and engagement across the product line, reinforcing the value of integrating retail media strategies into broader digital marketing efforts.
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KEY RESULTS
3.2 Million
UNIQUE USERS REACHED
3.1 Million
UNIQUE HOUSEHOLDS REACHED
5.07X
TOTAL ROAS
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.