Choozle partnered with an influencer marketing agency to elevate their campaign performance using Walmart DSP's Retail Media offerings. The goal was to reach relevant audiences and track ROAS across featured and halo products, ensuring data-driven optimizations throughout the campaign.
By tapping into Walmart DSP's robust retail media offerings, Choozle leveraged specific targeting, including predicted buyers and Walmart personas. The approach involved delivering substantial impressions to the defined audience segments, continuously optimizing performance to meet the campaign's impression goals, and providing the client with valuable insights into ROAS. Choozle crafted a tailored strategy by leveraging Walmart DSP's retail media capabilities to target predicted buyers and relevant Walmart personas. The goal was to maximize impression delivery to qualified audiences while closely monitoring ROAS across both featured and halo products. As the campaign came to a close, Choozle optimized for a lower CPM, which allowed the campaign to secure additional impressions and meet the impression goals, albeit with an aggressive increase in frequency. The campaign’s success highlighted Choozle's effectiveness in driving awareness and engagement across the product line, reinforcing the value of integrating retail media strategies into broader digital marketing efforts.
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Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.
Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.
She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.