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CASE STUDY

Delivering ROAS & Reach for an Agency with Walmart DSP

Choozle partnered with an influencer marketing agency to elevate their campaign performance using Walmart DSP's Retail Media offerings. The goal was to reach relevant audiences and track ROAS across featured and halo products, ensuring data-driven optimizations throughout the campaign.

THE OBJECTIVE

  • The agency and Choozle aimed to deliver high impressions to a targeted audience while gaining insights into the campaign's ROAS for featured and halo items to evaluate the effectiveness and guide future strategies.

THE SOLUTION

By tapping into Walmart DSP's robust retail media offerings, Choozle leveraged specific targeting, including predicted buyers and Walmart personas. The approach involved delivering substantial impressions to the defined audience segments, continuously optimizing performance to meet the campaign's impression goals, and providing the client with valuable insights into ROAS. Choozle crafted a tailored strategy by leveraging Walmart DSP's retail media capabilities to target predicted buyers and relevant Walmart personas. The goal was to maximize impression delivery to qualified audiences while closely monitoring ROAS across both featured and halo products. As the campaign came to a close, Choozle optimized for a lower CPM, which allowed the campaign to secure additional impressions and meet the impression goals, albeit with an aggressive increase in frequency. The campaign’s success highlighted Choozle's effectiveness in driving awareness and engagement across the product line, reinforcing the value of integrating retail media strategies into broader digital marketing efforts.

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To learn more about Choozle, visit choozle.com

KEY RESULTS

3.2 Million

UNIQUE USERS REACHED

3.1 Million

UNIQUE HOUSEHOLDS REACHED

5.07X

TOTAL ROAS

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.