Delivering ROAS & Reach for an Agency with Walmart DSP

• The agency and Choozle aimed to deliver high impressions to a targeted audience while gaining insights into the campaign's ROAS for featured and halo items to evaluate the effectiveness and guide future strategies.

By tapping into Walmart DSP's robust retail media offerings, Choozle leveraged specific targeting, including predicted buyers and Walmart personas. The approach involved delivering substantial impressions to the defined audience segments, continuously optimizing performance to meet the campaign's impression goals, and providing the client with valuable insights into ROAS. Choozle crafted a tailored strategy by leveraging Walmart DSP's retail media capabilities to target predicted buyers and relevant Walmart personas. The goal was to maximize impression delivery to qualified audiences while closely monitoring ROAS across both featured and halo products. As the campaign came to a close, Choozle optimized for a lower CPM, which allowed the campaign to secure additional impressions and meet the impression goals, albeit with an aggressive increase in frequency. The campaign’s success highlighted Choozle's effectiveness in driving awareness and engagement across the product line, reinforcing the value of integrating retail media strategies into broader digital marketing efforts.