THE OBJECTIVE
The primary objective was to demonstrate the advantages of adopting a robust digital advertising strategy over traditional linear TV advertising. This strategy aimed to maximize efficiency by targeting the right users not only geographically but also by honing in on specific user characteristics and behaviors, utilizing Amazon’s data targeting offerings. The client wanted to reach previously untapped audiences and maintain a competitive CPM while showcasing the benefits of a digital approach.
THE SOLUTION
To meet the client’s objectives effectively, Choozle implemented a comprehensive digital advertising strategy incorporating Amazon Ads and targeting a highly specific audience. By identifying the ideal motorcycle buyer, Choozle was able to tap into custom audience segments such as motorcycle owners, individuals who owned specific motorcycle brands, shopping behaviors, and motorcycle enthusiasts to reach new and relevant audiences. Utilizing Amazon’s rich data sources, Choozle accessed inmarket, lifestyle, and automotive audiences, allowing the campaign to reach users based on browser behavior-specific interests. Also, by leveraging Amazon’s partnership with Polk, access to data from registered car users, including make, models, and more allowed for additional reach. In addition to traditional digital channels, Choozle ran campaigns across Twitch inventory to reach the 18+ user demographic, expanding the client’s reach beyond conventional methods. Lastly, each dealership had a 20-mile radius around its location to ensure hyper-localized targeting.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
98%+
VCR
0.15%
DISPLAY CTR
$22
CTV CPM
$3
DISPLAY CPM
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.