THE OBJECTIVE
- Drive sales and increase foot traffic to California stores.
- Leverage Meta-based location and audience targeting to attract and convert potential buyers.
THE SOLUTION
Choozle refined the targeting strategy by implementing key adjustments, such as excluding recent mattress purchasers to target potential new buyers. This involved expanding the targeting criteria to encompass users actively seeking to purchase a new mattress, focusing on life events influencing buying decisions. Additionally, the budget was directed towards the most efficient audience segments to optimize ROI. Choozle and the agency identified the “Find Location” button on the website as the best opportunity to direct users to the nearest store with the campaign, likely resulting in an in-store mattress purchase. Throughout the campaign, Choozle continuously analyzed performance, making optimizations and recommendations as needed to drive stronger results. Regular monthly meetings between Choozle and the agency ensured ongoing alignment and effectiveness of the strategy. Additionally, Choozle recommended improvements to enhance the user experience, likely contributing to increased sales. This strategic approach yielded an outstanding 161.68% increase in Return on Advertising Spend (ROAS) in February alone, accompanied by a surge in in-store purchases. These outcomes underscore the campaign’s effectiveness in delivering tangible results for the end client.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
162X
ROAS IN FEBRUARY
+59%
INCREASE IN “FIND LOCATION” BUTTON CLICKS
36%
NEW HOUSEHOLD REACH
-37%
DECREASE IN CPA
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.