CASE STUDY

PPE Supply Company

Focused on driving traffic and sales, Americom Marketing, a fullservice advertising agency, ran digital advertising campaigns for a personal protective equipment (PPE) supplier. Choozle allowed the PPE supplier to advertise their equipment when other channels, like Facebook and Google, applied heavy restrictions. Employing static display ads with third-party data targeting, the PPE supply company saw a significant uptick in website traffic and overall sales.

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THE OBJECTIVE

Leverage display ads to target business owners, office managers, and engaged office supply shoppers via third-party data
Drive e-commerce traffic and sales to the PPE supplier’s website

THE SOLUTION

In leveraging Choozle’s third-party data catalog, Americom Marketing created digital advertising campaigns to target office supply shoppers, business owners, and office managers separately. The team also added “Office Supply” and “Small Business” targeting categories and created a preferred site list with a bidding adjustment of 1.1x to reach office supply decision-makers in the right environment online. Their average CPM was only $1.91, a small fraction of what they achieved on less-targeted traditional TV and radio buys. They drove traffic to the e-commerce website through static display ads in top-performing sizes that resulted in not only e-commerce sales but also traditional sales via phone calls. During a time with so much confusion, restriction, and fraud happening in the marketplace, Americom Marketing valued having a trusted communications partner in Choozle.

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KEY RESULTS

32.4%

CONVERSION RATE FOR CLICKS ON RETARGETING ADS

$1.91

AVERAGE CPM

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.