PPE Supply Company

• Leverage display ads to target business owners, office managers, and engaged office supply shoppers via third-party data
• Drive e-commerce traffic and sales to the PPE supplier’s website

In leveraging Choozle’s third-party data catalog, Americom Marketing created digital advertising campaigns to target office supply shoppers, business owners, and office managers separately. The team also added “Office Supply” and “Small Business” targeting categories and created a preferred site list with a bidding adjustment of 1.1x to reach office supply decision-makers in the right environment online. Their average CPM was only $1.91, a small fraction of what they achieved on less-targeted traditional TV and radio buys. They drove traffic to the e-commerce website through static display ads in top-performing sizes that resulted in not only e-commerce sales but also traditional sales via phone calls. During a time with so much confusion, restriction, and fraud happening in the marketplace, Americom Marketing valued having a trusted communications partner in Choozle.