CASE STUDY

RKD Group

RKD Group, a multichannel marketing partner with decades of nonprofit fundraising expertise and next-generation digital marketing and analytics reporting capabilities, has jumped ahead of the curve by implementing an omnichannel targeting strategy. Omnichannel, or multichannel targeting, is the method of serving impressions to your audience across multiple mediums such as display, mobile, native, audio, and connected TV (CTV). In a three-month-long campaign, RKD Group has already seen 2,681 conversions at an average cost per action (CPA) of $303 for their client in the education space.

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THE OBJECTIVE

Target CRM, data, search retargeting, site retargeting, lookalike, and event retargeting audiences across multiple channels.
Leverage display, video, native, audio, and CTV ads to drive donations.

THE SOLUTION

Recent studies have shown that multichannel exposure will usher users down the marketing funnel to the conversion stage faster. Campaigns using four or more digital channels will convert customers 4.5x faster than a campaign using just single-channel exposure. RKD Group’s recent campaigns for their client, a nonprofit education organization, have proven the efficacy of omnichannel targeting. The RKD team has organized their campaigns by the advertising channel, leveraging a variety of audiences under each. For example, their CTV campaign is leveraging targeting data and search retargeting audiences, but their display campaign is utilizing the event retargeting from the CTV audience as well as their CRM data targeting, lookalike audiences, search retargeting, and site retargeting audiences. By serving ads to these users consistently and with a variety of tactics, the users have gained brand awareness and acceptance and are now moving down the marketing funnel to the conversion state faster than a single targeting tactic could achieve.

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KEY RESULTS

9,794

TOTAL CLICKS

2,681

TOTAL CONVERSIONS

$303

AVERAGE CPA

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.