Driving Purchases with a Full-Funnel Strategy

Our client, a leading provider of cordless equipment, has established a strong market presence with products such as snow shovels, ice tools, snow blowers, and seasonal items under multiple brands. Traditionally reliant on linear advertising, the client sought to explore new digital avenues to enhance advertising efficacy. Recognizing the limitations of their existing approach, they turned to Choozle to diversify their media strategy and achieve a more refined and impactful advertising campaign.

Choozle’s strategic approach involved a dynamic, data-driven campaign that seamlessly combined Connected TV (CTV) with targeted advertising across the entire marketing funnel. Initially, they used CTV to raise awareness, focusing on news viewers, live sports, and male-oriented content, and innovatively included QR codes for easy navigation. As the campaign progressed, they implemented weather-based targeting using IBM Watson data to reach users during relevant weather events. At the bottom of the funnel, Choozle focused on site retargeting, re-engaging users who had visited the client’s pages but had not yet purchased, and employed contextual keyword targeting to serve ads to users consuming content about winter conditions. This agile, full-funnel strategy, supported by comprehensive data insights, generated $304,366 in revenue investment, achieving a remarkable 201.69% Return on Ad Spend (ROAS) and successfully integrating CTV into the client’s media mix.