THE OBJECTIVE
- Drive conversions for flight ticket purchases, specifically focusing on routes from major US hubs to Japan and Asia.
- Implement effective retargeting strategies to keep potential customers engaged, especially those actively searching for flights from major flight hubs.
- Establish a system to track dynamic revenue based on ticket classification, providing a nuanced understanding of revenue generated.
- Achieve a solid Return on Advertising Spend (ROAS) as a key performance indicator for the campaign's success.
THE SOLUTION
Target audiences were meticulously identified based on product categories. This involved a strategic blend of first-party and third-party data to formulate effective targeting strategies. A multifaceted targeting strategy unfolded, incorporating behavioral, retargeting, and contextual targeting. Specific campaigns and creatives were tailored to diverse promotions, strategically boosting sales across different product categories. Despite constituting only 3-5% of the monthly visitor traffic, the traffic driven to the site through the campaign substantially impacted 25-50% of online sales. The Return on Advertising Spend (ROAS) ranged from 5x to 20x, a testament to the efficiency of the strategy. This outcome was attributed to collecting user data via the Choozle Smart Container Tag, consolidating insights from all website visitors driven by various media sources. The online revenue saw a 65% increase over the two-year advertising period, surpassing the initial goal of a 50% boost. This success has paved the way for future expansions, with plans to set even more ambitious goals in the upcoming years. The surge in demand prompted the expansion of the factory’s production to three shifts, underscoring the tangible impact of the advertising efforts on Duracable’s overall business operations.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
26X
ROAS
$4.11
CPM
$3.9M
TOTAL TICKET SALES
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Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.