THE OBJECTIVE
The primary goal was to heighten awareness of the brand, particularly during peak season, laying the groundwork for increased market presence. With an upcoming rebrand on the horizon, the client aimed to gather valuable data and strategic insights during the current campaign period, informing the development of a robust strategy for the peak season.
THE SOLUTION
Choozle oversaw and managed the programmatic side of the media plan and consulted on search & social media strategy. To navigate the brand’s unique challenges, we implemented a multifaceted solution, blending various tactics and geolocations. The tactics included Branding CTV, Creative Event Retargeting, Branding Display, Geofencing, Walmart DSP, Kroger PMP, and Meijer custom audiences. The campaign unveiled the effectiveness of Retail Media through Walmart and Kroger- providing unparalleled data, including insights into previous and predicted buyers, closed-loop attribution, and the ability to distinguish new versus existing customers.
- Walmart DSP: Within Walmart DSP, 56% of buyers were new, showcasing the brand’s appeal to a fresh audience. This was particularly significant for an emerging brand in the competitive high-quality ice cream category, where brand loyalty is traditionally high.
- Kroger: For Kroger, an impressive 98% of impressions served reached new households, underlining the campaign’s success in expanding the brand’s reach to untapped audiences.
The campaign adopted flexible budgeting, enabling real-time adjustments and iterative strategies. A mid-flight shift optimized media spending on specific geolocations, like key states and zip codes, ensuring efficient resource use and dynamic response to emerging trends during the campaign’s progress.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
WALMART DSP:
56%
NEW-TO-BRAND PURCHASERS
4.06X
ROAS
KROGER:
98%
NEW HOUSEHOLD IMPRESSIONS
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.