THE OBJECTIVE
- Create widespread awareness and drive sales of unlimited pass
- Bolster overall awareness of physical theater locations
THE SOLUTION
CTV played a pivotal role in filling the funnel with awareness. By harnessing CTV’s visual and immersive power, we introduced audiences to the unique experience of the client’s unlimited pass for in-person theater engagements. Event player retargeting audiences allowed the campaign to strategically target users who had engaged with the initial CTV content, ensuring a more personalized and nuanced approach in subsequent campaign stages. Data targeting emerged as a crucial component in driving users down the funnel. It included targeting unique audiences with different creatives and utilizing the budget across multiple mediums, including event retargeting, retargeting, lookalike audiences, geoframing competitors, lapsed movie theater visitors, frequent movie streamers, and frequent movie attendees. The final phase, retargeting, was designed to drive signups for the unlimited passes and, notably, encourage visits to nearby theater locations. Retargeting created the final push needed for successful conversions and in-person experiences by re-engaging users who had shown interest. The success shown here illustrates the effectiveness of a holistic, omnichannel approach. By integrating various tactics across the marketing funnel, we showcased the synergy between different strategies, ultimately yielding optimal results. This highlights the importance of cohesively viewing the entire media plan rather than siloing tactics.
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To learn more about Choozle, visit choozle.com
KEY RESULTS
4.6m
UNIQUE USERS
$1.96
CPV
$19.01
CPA
2,630
PASS SIGN-UPS
2,246
LOCATION VISITS
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.