THE OBJECTIVE
The Nashville Arts Organization aimed to drive ticket sales and boost concert exposure through a cost-effective, scalable digital advertising platform. Their marketing team needed to move beyond traditional media, as their audience had already transitioned to spending their time online, and integrate digital campaigns with measurable results.
THE SOLUTION
Choozle provided the organization with the tools to successfully transition its marketing strategy from traditional channels to digital. By leveraging first-party buyer data and a combination of geolocation and keyword targeting, the organization expanded its reach from local audiences to broader geographies where data validated people were still willing to travel to attend concerts. Deploying a combination of display, video, and CTV campaigns, the organization was able to reach its audience across devices and throughout all times of the day. The Choozle platform offered clear conversion tracking, allowing the marketing team to attribute ticket sales directly to campaigns and demonstrate ROI, which was vital with its limited budget. With as much as 22% week-over-week ticket growth and over 500 first-time ticket buyers, this new digital-first strategy is already proving to outperform legacy methods and is getting more and more individuals in seats.
Digital Advertising Made Easy®
To learn more about Choozle, visit choozle.com
KEY RESULTS
8.55X
ROAS
$77,000
TICKET SALES ON 9K BUDGET
4,133
AD CLICKS
531
FIRST TIME TICKET BUYERS
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.