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What is Digital Out-Of-Home Advertising?

Digital Out-Of-Home (DOOH) is media that is displayed in environments viewable to the general public, such as digital billboards and screens found in businesses, shopping malls, and other highly-trafficked locations. DOOH media can be purchased programmatically, providing advertisers more efficient and cost-effective access to this inventory than ever before.

Target Your Audience Wherever They Are

DOOH provides advertisers the ability to serve ads to targeted audiences when they are closest to the point of sale and most likely to engage. Inventory includes high impact digital billboards as well as connected screens in:

  • Bars & Restaurants
  • Convenience & Grocery stores
  • Airports & Shopping Malls
  • Transit stations, Taxis & Rideshares
  • Office buildings & College campuses

DOOH Advertising Made Easy

Digital Out-Of-Home Inventory is Unmatched in Physical Size and Viewer Reach

DOOH inventory includes some of the largest displays in digital advertising, allowing greater opportunity for creativity and visual appeal.

Studies have shown that DOOH ads are viewed as less intrusive and are more likely to be remembered in a favorable light.

Viewers are less susceptible to ad fatigue when they are out of the home and 2.5x more engaged than when they are viewing a screen at home.

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.