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Breaking into Digital Advertising & Programmatic
In this downloadable guide, we’re providing you with free resources including the following:
Certifications & Training
- Marketing Foundations
- Edge Academy
- Google Analytics Certifications
- Google Ads Certification
- Hubspot Academy
- Udemy
- & more
Other Free Resources
- AdTech Newsletter
- Ad Exchanger
- Digital Playbook
- Facebook Blueprint
- Interactive Advertising Bureau
- Coursera
- & more
- Ad Tech
- Digital Marketing
- Programmatic Digital Advertising
- Omnichannel
Choozle
- Webinars
- Blogs
- Learning Essentials
Why Do You Need Digital Advertising?
Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively in today’s digital world. You need digital advertising for wide reach, targeted advertising, measurable results, cost-effectiveness, engagement and interactivity, flexibility and control, adaptability to consumer behavior, and global reach with local targeting.
What is Programmatic Advertising?
It’s buying and selling ad inventory in real time through an automated bidding system. Imagine a digital marketplace where advertisers and publishers meet, but algorithms do the heavy lifting instead of meeting in person. Here’s how it works:
- Create the Campaign: Advertisers define their campaign parameters: Who’s their target audience? What’s the budget? Which creative assets should be used? Meanwhile, publishers (website owners) make their ad inventory available for this auction.
- The Auction House: An ad impression becomes available when a person visits a website. In a second, a real-time auction unfolds.
- The Highest Bidder Wins: DSPs bid on their campaign strategies. The highest CPM (cost per mile) wins. The winning ad is served instantly to the user.
Why does this matter:
- Efficiency: Programmatic streamlines the process, saving time and manual effort.
- Laser-Targeted: Ads reach specific audiences, minimizing waste impressions.
- Transparency: Advertisers know where their ads appear.
- Real-Time Optimization: Campaign performance is analyzed and adjustments are made on the fly.
If you want to learn more about digital advertising and programmatic, download today to get access to a bunch of FREE RESOURCES and crucial information!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.