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Breaking into Digital Advertising & Programmatic
In this downloadable guide, we’re providing you with free resources including the following:
Certifications & Training
- Marketing Foundations
- Edge Academy
- Google Analytics Certifications
- Google Ads Certification
- Hubspot Academy
- Udemy
- & more
Other Free Resources
- AdTech Newsletter
- Ad Exchanger
- Digital Playbook
- Facebook Blueprint
- Interactive Advertising Bureau
- Coursera
- & more
- Ad Tech
- Digital Marketing
- Programmatic Digital Advertising
- Omnichannel
Choozle
- Webinars
- Blogs
- Learning Essentials
Why Do You Need Digital Advertising?
Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively in today’s digital world. You need digital advertising for wide reach, targeted advertising, measurable results, cost-effectiveness, engagement and interactivity, flexibility and control, adaptability to consumer behavior, and global reach with local targeting.
What is Programmatic Advertising?
It’s buying and selling ad inventory in real time through an automated bidding system. Imagine a digital marketplace where advertisers and publishers meet, but algorithms do the heavy lifting instead of meeting in person. Here’s how it works:
- Create the Campaign: Advertisers define their campaign parameters: Who’s their target audience? What’s the budget? Which creative assets should be used? Meanwhile, publishers (website owners) make their ad inventory available for this auction.
- The Auction House: An ad impression becomes available when a person visits a website. In a second, a real-time auction unfolds.
- The Highest Bidder Wins: DSPs bid on their campaign strategies. The highest CPM (cost per mile) wins. The winning ad is served instantly to the user.
Why does this matter:
- Efficiency: Programmatic streamlines the process, saving time and manual effort.
- Laser-Targeted: Ads reach specific audiences, minimizing waste impressions.
- Transparency: Advertisers know where their ads appear.
- Real-Time Optimization: Campaign performance is analyzed and adjustments are made on the fly.
If you want to learn more about digital advertising and programmatic, download today to get access to a bunch of FREE RESOURCES and crucial information!
