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Campaign Refresh Checklist

Optimize Your Campaigns with the Ultimate Campaign Refresh Checklist

Quick and easy steps to ensure your digital advertising stays fresh and effective.

Digital marketing is constantly evolving, and your campaigns should evolve with it. The Ultimate Campaign Refresh Checklist provides a quick, actionable guide to ensure your campaigns stay fresh, effective, and aligned with your business goals. Whether you’re optimizing your landing pages, testing new creatives, or experimenting with targeting strategies, this checklist will help you fine-tune every element of your marketing strategy.

What’s Inside the Checklist?

Revamp Your Landing Pages: Learn how to create new landing pages or update existing ones to improve engagement and conversion rates. A strong landing page is key to driving user action.
Freshen Up Your Creatives: Discover the importance of regularly updating your creative assets to keep your ads engaging and relevant. Staying ahead in a crowded ad space requires constant innovation.
Targeting Tactics: Explore ways to refine or expand your targeting, ensuring your campaigns reach the right audience every time. With evolving audience preferences, it’s important to adjust your targeting methods accordingly.
Advanced Targeting Tools: Experiment with new tools like contextual keyword targeting to enhance your campaign precision. These tools allow for hyper-targeted ads, improving your chances of reaching potential customers.

Why You Need This Checklist

If your digital marketing campaigns have been running on autopilot, it’s time for a refresh. The Ultimate Campaign Refresh Checklist helps you stay on top of evolving strategies, ensuring your campaigns are optimized for performance. By using this checklist, you’ll uncover new opportunities to improve ROI, drive more conversions, and stay competitive in the digital landscape. A proactive approach ensures that you’re not leaving valuable opportunities on the table.

Download the Checklist Today

Fill out the form to download your free The Ultimate Campaign Refresh Checklist and start optimizing your campaigns for success. Ensure every piece of your digital strategy is working towards your ultimate business goals.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.