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Campaign Planner Guide

Optimize Your Digital Advertising with Our Campaign Planner Guide: The ultimate checklist for building successful digital advertising campaigns, tailored to your goals and budget.

The Campaign Planner Guide is designed to simplify the process of creating an effective digital advertising strategy. Whether you’re new to campaign planning or looking to refine your approach, this guide will help you outline your parameters, select targeting tactics, and maximize the impact of your budget.

What You’ll Get:

Campaign Parameters Checklist: With step-by-step guidance, define your campaign parameters, such as the primary goal, flight dates, geolocation, and budget, to establish a solid foundation.
Targeting Tactics & Strategies: Based on your monthly budget, discover how to select and implement targeting methods such as geolocation, retargeting, contextual targeting, and more.
Creative Formats Overview: Learn about various ad formats—including video, native, and audio ads—and how to utilize them effectively.
Supported Solutions: Explore advanced tactics like geofencing, custom data solutions, and device ID targeting to enhance your campaign’s precision.
Expert tips to help you tailor your campaigns for maximum reach, engagement, and conversions.

Why You Need It:

Whether your monthly budget is $5K or $50K+, this guide ensures you use the right tools and strategies to get the best results from your digital ads. By following this customizable framework, you’ll create campaigns that drive performance and meet your specific business objectives. Leverage these insights and checklists, and streamline your campaign planning process, ensuring that all critical components are thoughtfully considered. This guide is designed to help you maximize the impact and efficiency of your digital advertising initiatives.

Download the Campaign Planner Guide Today!
Fill out the form to get instant access and elevate your digital advertising strategy.

Trusted by top brands in digital marketing, the Campaign Planner Guide has helped countless businesses streamline their campaigns and achieve measurable success. Let us help you plan yours.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.