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Connected TV (CTV) Advertising Checklist

Connected TV (CTV) advertising has become a powerful tool for reaching and engaging audiences in today’s digital world. With the popularity of streaming services and internet-enabled television devices, CTV offers advertisers the opportunity to deliver targeted, high-impact video ads to viewers across various platforms and screens.

What is Connected TV (CTV) Advertising?

CTV is any television that’s connected to the internet. CTV advertising reaches cord-cutter households on connected TV devices like Roku, Apple TV, Chromecast, Amazon Fire TV, or Smart TVs. Because the viewer is logged in and the content is delivered Over The Top (OTT), it unlocks precise targeting and measurement for audiences large and small.

In this downloadable guide, we’ll provide you with a checklist designed to guide advertisers whether you’re looking to increase brand awareness, drive conversions, or engage with specific audience segments.

You’ll learn the specifics for each of these topics:

Define campaign goals
Identify your target audience
Research platforms and providers
Develop creative assets
Set a budget and allocate funds
Select ad formats and placement options
Optimize targeting and segmentation
Implement tracking and measurement tools
Compliance and legal considerations
Monitor and optimize campaign performance
Evaluate campaign results and ROI
Iterate and refine your strategy

You can reach millions of viewers with endless targeting capabilities by using geolocation, first-party data, and third-party data to target your most valuable viewers. You can also enable cross-device targeting and retarget households across all their divides as well as leverage granular ad targeting that traditional TV isn’t capable of.

Choozle specializes in providing advertisers with the tools and expertise they need to succeed in the dynamic world of CTV advertising. Our platforms empower advertisers to plan, execute, and optimize CTV campaigns with ease while our dedicated team of experts offers support every step of the way.

If you’re ready to elevate your CTV advertising strategy and want to learn more, download the guide today!

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.