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CPM Cheat Sheet

Our downloadable CPM Cheat Sheet provides a general guideline for planning and setting up initial ad group bids. While the dynamic nature of programmatic media buying does not allow us to forecast CPMs, the Client Experience Team can help you tailor these guidelines to your campaign’s unique targeting.

In this guide, you’ll learn about certifications and training that includes specific information about:

Contextual
Broad Data Targeting
Niche Data Targeting
Retargeting
Contextual Keyword

With a CPM cheat sheet, businesses are able to make informed decisions to understand the cost and benefits of their advertising, set realistic goals, monitor campaign performances, and optimize spending.

What is Programmatic Advertising?

It’s buying and selling ad inventory in real time through an automated bidding system. Here’s how it works:

Create the campaign: Advertisers define their campaign parameters: Who’s their target audience? What’s the budget? Which creative assets should be used? Meanwhile, publishers make their ad inventory available for auction.
The auction house: When a person visits a website, an ad impression becomes available. In a second, a real-time auction unfolds. Demand-side platforms (DSPs) step up to the bidding podium. Each DSP represents an advertiser vying for that precious ad spot.
The highest bidder wins: DSPs bid based on their campaign strategies. The highest CPM wins.
The winning ad is served instantly to the user.

Why does this matter? Programmatic streamlines the process, saving time and manual effort. Ads reach specific audiences, minimizing wasted impressions, and advertisers know where their ads are displayed. Campaign performance is analyzed, and adjustments are made on the fly.

For extensive information about the CPM Cheat Sheet and how Choozle can help you elevate your campaigns, download the guide today. You will also get insight into the best practices from the experienced Choozle team, which provides you with the tips and tricks that you need.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.