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CPM Cheat Sheet

Our downloadable CPM Cheat Sheet provides a general guideline for planning and setting up initial ad group bids. While the dynamic nature of programmatic media buying does not allow us to forecast CPMs, the Client Experience Team can help you tailor these guidelines to your campaign’s unique targeting.

In this guide, you’ll learn about certifications and training that includes specific information about:

Contextual
Broad Data Targeting
Niche Data Targeting
Retargeting
Contextual Keyword

With a CPM cheat sheet, businesses are able to make informed decisions to understand the cost and benefits of their advertising, set realistic goals, monitor campaign performances, and optimize spending.

What is Programmatic Advertising?

It’s buying and selling ad inventory in real time through an automated bidding system. Here’s how it works:

Create the campaign: Advertisers define their campaign parameters: Who’s their target audience? What’s the budget? Which creative assets should be used? Meanwhile, publishers make their ad inventory available for auction.
The auction house: When a person visits a website, an ad impression becomes available. In a second, a real-time auction unfolds. Demand-side platforms (DSPs) step up to the bidding podium. Each DSP represents an advertiser vying for that precious ad spot.
The highest bidder wins: DSPs bid based on their campaign strategies. The highest CPM wins.
The winning ad is served instantly to the user.

Why does this matter? Programmatic streamlines the process, saving time and manual effort. Ads reach specific audiences, minimizing wasted impressions, and advertisers know where their ads are displayed. Campaign performance is analyzed, and adjustments are made on the fly.

For extensive information about the CPM Cheat Sheet and how Choozle can help you elevate your campaigns, download the guide today. You will also get insight into the best practices from the experienced Choozle team, which provides you with the tips and tricks that you need.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.