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Creative Best Practices Guide

Maximize Ad Performance with Better Creative

Strong creative isn’t just about looking good—it’s the key to driving engagement and conversions. In digital advertising, where attention is fleeting, well-designed ads make all the difference. With the average attention span at just 8 seconds, your creative must capture interest instantly and guide users toward action.

Choozle’s Creative Best Practices Guide breaks down essential strategies to help you build high-performing display ads that stand out and drive results.

In this downloadable guide, you’ll learn how to:

Design for impact – Keep visuals clean, prioritize key elements, and use color psychology to enhance engagement.
Craft compelling messaging – Tailor your message to specific audiences, create clear value propositions, and ensure consistency across ads and landing pages.
Optimize CTAs – Use actionable language, create urgency, and place CTAs for maximum visibility.
Select the right ad formats – Test static vs. animated banners, leverage different ad sizes, and explore creative strategies to optimize performance.

And explore best practices for:

Accessibility – Ensure your ads are readable, inclusive, and compliant with industry standards.
Brand safety & compliance – Align with platform policies, use brand-safe placements, and maintain data privacy standards.
Creative refresh strategies – Combat ad fatigue with frequent updates, A/B testing, and content repurposing.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.