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Boost Campaign Performance with Choozle + Kokai Checklist
Optimize Your Campaigns with the Choozle + Kokai Performance Checklist
Quick and easy steps to ensure your digital advertising becomes smarter, faster, and more efficient.
Digital marketing is evolving rapidly, and your optimization tools should evolve with it. The Choozle + Kokai Campaign Performance Checklist provides a clear, actionable guide to help you strengthen data quality, improve targeting accuracy, and unlock predictive intelligence across channels. Whether you’re refining your audience models, enhancing tracking, or boosting optimization speed, this checklist helps fine-tune every part of your programmatic strategy.
What’s Inside the Checklist?
- Unify Your Data Signals: Learn how to connect signals across pages, devices, and conversion paths using Universal Pixel. Cleaner, centralized data leads to clearer attribution and stronger optimization.
- Upgrade Your Audience Strategy: Discover how Seeds create high-quality audience foundations using first-party or industry datasets. These dynamic blueprints outperform static lookalikes and guide Kokai toward users who deliver real value.
- Predictive Optimization in Real Time: Explore how Kokai evaluates live signals and automatically adjusts bids, budgets, and delivery, removing manual delays and improving performance while campaigns are still active.
- Smarter, More Efficient Placements: See how Kokai prioritizes strong inventory based on behavioral, contextual, and performance indicators to reduce waste and direct spend toward environments more likely to drive results.
Why You Need This Checklist
If your campaigns have been running without the support of predictive intelligence and unified tracking, it’s time for an upgrade. The Choozle + Kokai Performance Checklist helps you stay ahead of evolving measurement, audience, and optimization strategies—ensuring your campaigns are built for accuracy and efficiency. By following this checklist, you’ll uncover new ways to reduce waste, improve ROI, and scale smarter across every channel. A proactive approach ensures your advertising is driven by quality signals, better decisions, and continuous improvement.
Download the Checklist Today
Fill out the form to download your free Choozle + Kokai Campaign Performance Checklist and start elevating your advertising with predictive intelligence. Make every impression sharper, every dollar more efficient, and every campaign more effective, all powered by unified data and real-time optimization.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.