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Omnichannel Targeting
In this digital guide, we provide information, strategies, and tips on building a revenue-boosting strategy. We’ll dive into an introduction about Omnichannel marketing; go over strategies to define audiences; talk about optimizing the media mix, marketing resources, and campaign timelines; discover winning creative strategies; and how to track relevant KPIs.
What is Omnichannel Marketing?
Omnichannel marketing is a customer-centric strategy that enables customers to easily and seamlessly navigate multiple brand touchpoints on their purchase journeys.
In this guide, we’ll go over:
- Innovating
- Engaging with customers in real-time
- Creating a cohesive customer journey across channels and devices
- Improving marketing ROI/attribution
- Improving collaboration
We’ll discuss using a full-funnel approach to support omnichannel success, which includes a deep dive into the top and what it consists of, the middle and bottom of the funnel.
Why Choozle is Your Ultimate Omnichannel Digital Advertising Partner
Capturing attention and engaging consumers across various touchpoints is crucial for success. At Choozle, we specialize in helping you harness the power of omnichannel digital advertising to drive results and elevate agency and brand impact. According to Google omnichannel shoppers, shoppers who can buy through multiple channels have a 30% higher lifetime value than others.
Omnichannel Targeting
There are numerous ways to target digital audiences, and some are more effective than others for certain channels or types of campaigns. Data is the common link among targeting approaches. In this downloadable guide, we’ll show you six of the most popular data-driven targeting strategies including:
- First-party data
- Third-party data
- Contextual site/category
- Contextual keyword
- Location-based
- Retargeting
Applying Targeting Tactics to an Omnichannel Approach
Within this guide, you’ll learn about audience targeting tactics for an omnichannel marketing strategy that is built on three pillars of programmatic display, social media, and paid search.
Download the guide now to learn more about omnichannel marketing strategies, setting up campaign timelines, winning creative strategies, how to track relevant KPIs, and more.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.