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In this digital guide, we provide information, strategies, and tips on building a revenue-boosting strategy. We’ll dive into an introduction about Omnichannel marketing; go over strategies to define audiences; talk about optimizing the media mix, marketing resources, and campaign timelines; discover winning creative strategies; and how to track relevant KPIs. 

What is Omnichannel Marketing?

Omnichannel marketing is a customer-centric strategy that enables customers to easily and seamlessly navigate multiple brand touchpoints on their purchase journeys. 

In this guide, we’ll go over:

• Innovating
• Engaging with customers in real-time
• Creating a cohesive customer journey across channels and devices
• Improving marketing ROI/attribution
• Improving collaboration

We’ll discuss using a full-funnel approach to support omnichannel success, which includes a deep dive into the top and what it consists of, the middle and bottom of the funnel. 

Why Choozle is Your Ultimate Omnichannel Digital Advertising Partner

Capturing attention and engaging consumers across various touchpoints is crucial for success. At Choozle, we specialize in helping you harness the power of omnichannel digital advertising to drive results and elevate agency and brand impact. According to Google omnichannel shoppers, shoppers who can buy through multiple channels have a 30% higher lifetime value than others.

Omnichannel Targeting

There are numerous ways to target digital audiences, and some are more effective than others for certain channels or types of campaigns. Data is the common link among targeting approaches. In this downloadable guide, we’ll show you six of the most popular data-driven targeting strategies including:

• First-party data
• Third-party data
• Contextual site/category
• Contextual keyword
• Location-based
• Retargeting

Applying Targeting Tactics to an Omnichannel Approach

Within this guide, you’ll learn about audience targeting tactics for an omnichannel marketing strategy that is built on three pillars of programmatic display, social media, and paid search. 

Download the guide now to learn more about omnichannel marketing strategies, setting up campaign timelines, winning creative strategies, how to track relevant KPIs, and more.