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The Seven Pillars of Programmatic Marketing

The Seven Pillars of Programmatic Marketing eBook
Build smarter, more effective advertising campaigns with a strong programmatic foundation.

Programmatic marketing has transformed the digital advertising landscape by enabling brands to deliver highly targeted, data-driven campaigns. It’s not just about automation—it’s about precision, scalability, and results. The Seven Pillars of Programmatic Marketing eBook provides a clear framework to help marketers at all levels navigate the complexities of programmatic advertising and build campaigns that drive success.

Whether you’re new to programmatic or looking to refine your approach, this eBook breaks down the essential elements of impactful campaigns into seven easy-to-follow principles, empowering you to execute confidently and clearly.

What’s Inside the eBook?
Explore the critical pillars that form the foundation of successful programmatic marketing:

Strategy Development: Create a detailed roadmap for success that aligns with your goals.
Targeting Techniques: Reach the right audience with precise targeting methods.
Creative Optimization: Ensure your ads deliver maximum impact with engaging visuals and messaging.
Data Utilization: Leverage first-party and third-party data to enhance campaign effectiveness.
Performance Measurement: Analyze key metrics and make informed adjustments for continuous improvement.
Omnichannel Integration: Seamlessly connect with your audience across multiple platforms and devices.
Budget Allocation: Maximize your ROI by allocating resources effectively.

Why Should You Read this eBook?
Success in digital advertising doesn’t happen by chance—it’s built on a solid foundation of strategy, creativity, and data. The Seven Pillars of Programmatic Marketing equips you with the insights and tools you need to stay ahead in an ever-changing landscape. From increasing brand awareness to improving conversions, these principles will guide you toward achieving your marketing objectives.

What You’ll Gain

A step-by-step understanding of programmatic marketing essentials.
Strategies to optimize every phase of your campaign.
Insights into industry trends and how to adapt to them.

Download the Seven Pillars of Programmatic Marketing eBook Today!
Don’t settle for average results. Fill out the form to access this free guide and take your programmatic campaigns to the next level.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.