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The Seven Pillars of Programmatic Marketing

The Seven Pillars of Programmatic Marketing eBook
Build smarter, more effective advertising campaigns with a strong programmatic foundation.

Programmatic marketing has transformed the digital advertising landscape by enabling brands to deliver highly targeted, data-driven campaigns. It’s not just about automation—it’s about precision, scalability, and results. The Seven Pillars of Programmatic Marketing eBook provides a clear framework to help marketers at all levels navigate the complexities of programmatic advertising and build campaigns that drive success.

Whether you’re new to programmatic or looking to refine your approach, this eBook breaks down the essential elements of impactful campaigns into seven easy-to-follow principles, empowering you to execute confidently and clearly.

What’s Inside the eBook?
Explore the critical pillars that form the foundation of successful programmatic marketing:

Strategy Development: Create a detailed roadmap for success that aligns with your goals.
Targeting Techniques: Reach the right audience with precise targeting methods.
Creative Optimization: Ensure your ads deliver maximum impact with engaging visuals and messaging.
Data Utilization: Leverage first-party and third-party data to enhance campaign effectiveness.
Performance Measurement: Analyze key metrics and make informed adjustments for continuous improvement.
Omnichannel Integration: Seamlessly connect with your audience across multiple platforms and devices.
Budget Allocation: Maximize your ROI by allocating resources effectively.

Why Should You Read this eBook?
Success in digital advertising doesn’t happen by chance—it’s built on a solid foundation of strategy, creativity, and data. The Seven Pillars of Programmatic Marketing equips you with the insights and tools you need to stay ahead in an ever-changing landscape. From increasing brand awareness to improving conversions, these principles will guide you toward achieving your marketing objectives.

What You’ll Gain

A step-by-step understanding of programmatic marketing essentials.
Strategies to optimize every phase of your campaign.
Insights into industry trends and how to adapt to them.

Download the Seven Pillars of Programmatic Marketing eBook Today!
Don’t settle for average results. Fill out the form to access this free guide and take your programmatic campaigns to the next level.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.