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Media Planning vs. Audience Planning Infographic

Why Precision Wins: The Shift from Media Planning to Audience Planning

Growth stalls when spend is fragmented across platforms without a unified strategy. The Media Planning vs. Audience Planning Infographic introduces a smarter approach to planning by starting with strategic intelligence, orchestrating channels around defined audiences, and aligning measurement to real outcomes. The result is more efficient investment, clearer performance signals, and scalable growth.

What’s Inside the Infographic?

A simple, visual breakdown of how modern marketing teams outperform legacy approaches by shifting how they plan and invest:

Why Channel-First Planning Falls Short: Learn how starting with placements leads to duplicated reach, siloed KPIs, and fragmented results.
From Fragmented Spend to Coordinated Strategy: See how aligning channels under a unified audience strategy reduces waste and improves clarity.
Audience-First Architecture: Understand why defining the highest-value market first transforms messaging, media mix, and execution.
Measurement & Governance at Scale: Explore how ecosystem-wide visibility creates stronger optimization and more accountable outcomes.
Driving Real Business Impact: Discover how concentrating investment where outcomes are most achievable unlocks scalable growth.

Why You Need This Infographic

If your media strategy is built platform by platform, performance may look active — but not efficient. When optimization happens in silos, growth becomes incremental instead of compounding.

The Precision Planning approach reframes strategy by prioritizing intelligence before inventory and outcomes before impressions. This infographic helps you identify where fragmentation may be limiting impact, how to reallocate investment more effectively, and how to build a coordinated system that drives measurable business results.

Download the Infographic Today

Fill out the form to download your free Media Planning vs. Audience Planning Infographic and see how modern brands are moving from reactive media execution to coordinated, outcome-driven strategy.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.