Download the Resource

Fill out the form and the resource will open immediately.

The Shift to Winnable Audiences Infographic

Stop Funding the Noise: The Shift to Winnable Audiences

Refocus your media investment on what is actually persuadable.

The Winnable Audiences Infographic provides a clear, visual framework for understanding why growth stalls and how leading brands and agencies are changing course.

Growth does not slow because opportunity disappears. It slows when investment is misaligned with where persuasion can actually occur. The Winnable Audiences Infographic introduces a smarter approach to growth by focusing spend on the people and moments where advertising can make a difference, allowing success to scale through reinvestment in what is working.

What’s Inside the Infographic?

A simple, visual breakdown of how growth-focused teams outperform the market by shifting how they plan and invest:

Why Growth Fails to Compound: Learn how planning against the full addressable market leads to diluted impact and inconsistent performance.
From Addressable Volume to Persuadable Precision: See how focusing on the winnable market concentrates investment on audiences most likely to respond and drive results.
Audience as the Driver: Understand why audience strategy should lead from the start, shaping media mix, messaging, and execution.
Driving Growth Through Reinvestment: Explore how directing spend toward persuadable audiences creates momentum that accelerates as success compounds.

Why You Need This Infographic

If your growth strategy relies on broad exposure or capturing demand alone, performance is likely capped. The Winnable Audiences approach reframes growth by prioritizing persuasion over scale for scale’s sake.

This infographic helps you identify where investment can truly influence outcomes, reduce wasted spend, and build momentum that scales efficiently over time. A more focused strategy leads to better decisions, stronger performance, and sustainable growth.

Download the Infographic Today

Fill out the form to download your free Winnable Audiences Infographic and see how growth brands and agencies are shifting investment toward what works. Start focusing on what is winnable and scale smarter with every dollar.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.