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Amazon Advertising

Amazon has disrupted how consumers search, shop, and discover new brands. While it seems everyone buys everything off Amazon, only 10% of shoppers will make a purchase based on their first search query on Amazon, meaning the other 90% of shoppers will explore different options before eventually making a purchase.

Choozle has partnered with Amazon Advertising and expanded our managed services to enable your ability to reach audiences across the Amazon ecosystem and beyond.

In this downloadable guide, you’ll get insight into detailed audience data, which helps you tap into one of the largest data networks available through Amazon Advertising; you’ll learn about exclusive real-time data that includes demographics, lifestyles, in-markets, and more, as well as a deep dive into:

Direct buying paths: the scaleable buying path Amazon offers that gives you direct access to exclusive Amazon content (including NFL Thursday Night Football), premium PMP deals from publishers, and all other inventory available through the largest exchanges.
Activating connected TV through Amazon: Amazon works with top-quality publishers to ensure you get direct access to exclusive inventory both on and off Amazon-owned sites.
Targeting options: Amazon’s free CRM matching for first-party data allows you to create free custom lookalike audiences so you can easily scale your best-performing campaigns.

And use cases that include:

Automotive
Travel
Amazon Prime Video

Endemic Amazon Vendor

For brands who sell on Amazon’s Marketplace, leveraging their Amazon Advertising creates a massive boost in conversions through attribution insights and long-term optimizations. In combination with Amazon’s Halo attribution reporting, the incomparable fidelity of first-party audience matching allows you to reach high-intent, in-market shoppers at the right moments in their purchase journey. Retargeting tools and lookalike audiences will help you maximize campaign effectiveness throughout the funnel.

Download the guide today to learn more about how you can start Amazon advertising with the help of Choozle.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.