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Automotive
Digital marketing has transformed the journey for customers shopping for a vehicle. Marketers now have access to substantial data before customers enter a dealership. In our downloadable guide, you’ll get insight into best practices around digital marketing for automotive campaigns.
In the guide, you’ll go over these best practices to better understand how you can fit them into your marketing strategy for automotive campaigns:
- Offline Attribution talks about getting potential customers in the doors so the dealership sales team can convert.
- Third-party Data Solutions show how to reach an in-market audience using real-time intent and behavioral data.
- Geoframing & Retargeting allow the collection of mobile IDs from users who have entered dealerships or other locations at specific times.
- Private Marketplace & Email Ads allow you to reach specific audiences on specific automotive sites.
- Campaign Optimizations discusses the essential optimizations you should make when targeting the right audience for your automotive campaign.
Download the guide for more information and a deep dive into these best practices.
In addition to automotive advertising, Choozle can help you with other specific advertising like audio, legal, native, and more. In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.
Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more.
Native advertising will explain how native ads are designed to blend into a publisher’s website, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads.
Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:
- A wide reach
- Targeted advertising
- Measurable results
- Cost-effectiveness
- Flexibility and control
- Engagement and interactivity
- Adaptability to consumer behavior
- Global reach with local targeting
If you want to learn more about automotive advertising and how it can help, download the guide today!
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.