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Choozle and our network partners protect your campaigns from fraud and ensure they remain brand-safe. Our three-tier fraud prevention system shields each campaign, and you can enhance security with our additional brand safety solutions available through our Supported Solutions. 

What is Ad Fraud?

Ad fraud is attempting to serve ads that human users can’t view.

What is Brand Safety?

This refers to tools and strategies that ensure your ads don’t appear in an inappropriate context or next to inappropriate content. 

How Our Three-Tier Brand Safety Fraud Prevention System Works

Using a three-tier system, Choozle takes several steps to ensure the quality of the sites we serve ads on and minimize the risk of fraudulent or non-brand-safe traffic. You’ll take a deeper dive into these tiers by downloading the guide, but in summary, the tiers include:

1. Network-wide Blocklist
2. Internal Blocklist
3. Within tier 3, we give you additional options to apply your preventive measures to ensure the inventory you are bidding on meets your standards. 

In the downloadable guide, you’ll also get access to our best practices, which include:

• Brand Safety Solutions
• Blocklists
• Blocklist Limitations
• Brand Safety Providers
• Pre-Bid Solutions

Why Work with Choozle?

We connect mid-market agencies and brands with premium inventory, advanced audience data, and targeting tactics. With expertise from the Choozle team guiding campaign execution across programmatic, search, and extended supported solutions. We ensure that your experience is easy and intuitive with Choozle’s easy-to-use, from goal setting and campaign creation to targeting, bidding, optimizing, and reporting. We also offer pricing plans for teams of every size, from startups to established companies. Plus, we can connect into premium DSPs, giving users access to the best available programmatic services. 

To learn more about how Choozle can help as well as further detail about brand safety and fraud prevention, download the guide today!