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Brand Safety & Fraud Prevention

Choozle and our network partners protect your campaigns from fraud and ensure they remain brand-safe. Our three-tier fraud prevention system shields each campaign, and you can enhance security with our additional brand safety solutions available through our Supported Solutions.

What is Ad Fraud?

Ad fraud is attempting to serve ads that human users can’t view.

What is Brand Safety?

This refers to tools and strategies that ensure your ads don’t appear in an inappropriate context or next to inappropriate content.

How Our Three-Tier Brand Safety Fraud Prevention System Works

Using a three-tier system, Choozle takes several steps to ensure the quality of the sites we serve ads on and minimize the risk of fraudulent or non-brand-safe traffic. You’ll take a deeper dive into these tiers by downloading the guide, but in summary, the tiers include:

Network-wide Blocklist
Internal Blocklist
Within tier 3, we give you additional options to apply your preventive measures to ensure the inventory you are bidding on meets your standards.

In the downloadable guide, you’ll also get access to our best practices, which include:

Brand Safety Solutions
Blocklists
Blocklist Limitations
Brand Safety Providers
Pre-Bid Solutions

Why Work with Choozle?

We connect mid-market agencies and brands with premium inventory, advanced audience data, and targeting tactics. With expertise from the Choozle team guiding campaign execution across programmatic, search, and extended supported solutions. We ensure that your experience is easy and intuitive with Choozle’s easy-to-use, from goal setting and campaign creation to targeting, bidding, optimizing, and reporting. We also offer pricing plans for teams of every size, from startups to established companies. Plus, we can connect into premium DSPs, giving users access to the best available programmatic services.

To learn more about how Choozle can help as well as further detail about brand safety and fraud prevention, download the guide today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.