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Choozle Self-Service vs. Managed Service Digital Advertising

Find the right balance of control and support with a digital advertising solution built for your team

Not sure whether to manage campaigns in-house or partner with experts? This guide breaks down the key differences between Choozle’s self-service and managed service offerings, so you can confidently choose the approach that maximizes performance, efficiency, and ROI for your team.

What You’ll Learn:

The real differences between self-service and managed service beyond the basics
How control, support, and optimization impact campaign performance
Which model aligns with your team’s resources, expertise, and goals
What to expect in terms of cost, scalability, and ongoing management

Who It’s For

Advertisers and agencies evaluating programmatic advertising solutions
Teams deciding between in-house execution or expert-led strategy
Marketers looking to scale across programmatic, search, and social
Organizations that want to improve efficiency without sacrificing performance

Why Download It

Make a smarter investment in your digital advertising strategy. Get a clear, side-by-side breakdown of your options so you can choose the approach that delivers the best results for your team.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.