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Connected TV Advertising

Connected TV (CTV) advertising brings the benefits of programmatic to TV advertising, allowing it to reach highly engaged audiences and create a big-screen experience. From near-instant reporting on campaigns to placing ads on streaming services like Hulu and targeting millennials who make up the majority of cord-cutter households, Connected TV advertising gives marketers an efficient channel for reaching TV viewers.

How it Works

Choozle sources CTV ad placements through private marketplaces and has a pre-negotiated library with details on placement, dimensions, price dimensions, price floors, and geographic availability of the placements available for purchase.

In this downloadable guide, you’ll learn more about:

Household targeting
Extending your reach
Optimizing with expanded metrics
Types of Connected TVs

Types of Connected TVs:

Internet-connected TV, through console sticks like Roku or the Amazon Fire Stick, or smart TVs, deliver streaming content on any device alongside premium, professionally produced content similar to watching a traditional TV commercial.

Choozle’s Notes & Best Practices:

Invite-Only Auctions: Private marketplace auctions are by invite-only and require participants to meet a minimum floor CPM.
Separate Targeting: Separate your data targeting and contextual category targeting into separate ad groups to extend your potential reach and maximize optimization.
Connected TV: Connected TV is best used for awareness campaigns with a reach goal as most streaming devices do not allow users to click through.
Performance Evaluation: When evaluating the performance of your campaign, the number of impressions corresponds to the households or devices served, rather than the users served with each household containing multiple users.

Download the guide today to learn more about Connected TV Advertising, how it works, the benefits of specific targeting, and how Choozle can help. We want to ensure that you are targeting correctly, to the right audience, on the right streaming platforms, and in turn, create a successful campaign.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.