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Contextual Keyword Targeting

Contextual keyword targeting allows you to place ads on sites with content that matches your keywords and phrases to put your message where it makes sense. This strategy can help you achieve higher click-through and conversion rates.

What is Contextual Keyword Targeting?

A strategy that allows you to create keyword lists to target or block based on the content of websites.

This downloadable guide will explain how this works by providing extensive information about preferred lists, blocklists, setting up categories, and more. We’ll also offer Choozle’s notes and best practices so you’re confident moving forward.

Target Your Audience with Relevant Keywords

Position your brand alongside relevant search queries by selecting specific keywords. By focusing on the keywords and search terms that matter most to your business, you can connect with users who are most likely to convert into customers. Consider the following strategies:

High-Intent Keyword Targeting
Competitive Conquesting
Location Targeting
Audience Segmentation

Effective search advertising can build brand awareness with your target customers. Synchronized messaging leverages your partnership with Choozle to integrate search advertising into your broader marketing efforts. You can also use precision targeting, which engages users actively searching for information, products, or services. Enhancing visibility allows your page to be at the top of the search.

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If you’re interested in contextual category targeting, Choozle can help with that too! With contextual category targeting, you can advertise on related or relevant websites your customers visit. This strategy allows you to bid on ad inventory on specific categories of websites and mobile apps.

Our team of digital media experts is here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to help.

For all information about contextual keyword targeting and how Choozle can help, download the guide today.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.