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Contextual Keyword Targeting
Contextual keyword targeting allows you to place ads on sites with content that matches your keywords and phrases to put your message where it makes sense. This strategy can help you achieve higher click-through and conversion rates.
What is Contextual Keyword Targeting?
A strategy that allows you to create keyword lists to target or block based on the content of websites.
This downloadable guide will explain how this works by providing extensive information about preferred lists, blocklists, setting up categories, and more. We’ll also offer Choozle’s notes and best practices so you’re confident moving forward.
Target Your Audience with Relevant Keywords
Position your brand alongside relevant search queries by selecting specific keywords. By focusing on the keywords and search terms that matter most to your business, you can connect with users who are most likely to convert into customers. Consider the following strategies:
- High-Intent Keyword Targeting
- Competitive Conquesting
- Location Targeting
- Audience Segmentation
Effective search advertising can build brand awareness with your target customers. Synchronized messaging leverages your partnership with Choozle to integrate search advertising into your broader marketing efforts. You can also use precision targeting, which engages users actively searching for information, products, or services. Enhancing visibility allows your page to be at the top of the search.
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If you’re interested in contextual category targeting, Choozle can help with that too! With contextual category targeting, you can advertise on related or relevant websites your customers visit. This strategy allows you to bid on ad inventory on specific categories of websites and mobile apps.
Our team of digital media experts is here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to help.
For all information about contextual keyword targeting and how Choozle can help, download the guide today.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.