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Conversion Tracking

What is conversion tracking? It measures how well your campaign drives target users to take the desired action, e.g., subscribing to your email newsletter, purchasing your product, or creating an account.

How Does Conversion Tracking Work

Conversion tracking typically involves defining conversions, implementing tracking codes, and analyzing the data. You’ll need to specify what you consider a conversion, whether the goal is to have a customer or client make a purchase, collect a lead, download a PDF or a specific file, or any other desired outcome. After this, you must place a tracking code on your website or app to successfully record these conversions.

The Benefits of Conversion Tracking:

By tracking conversions, businesses can determine which marketing channels and campaigns are driving them, allowing for more efficient resource allocation.
Conversion data can be used to fix marketing strategies, enhance landing pages, and create even more targeted campaigns.
Tracking allows businesses to measure the ROI of their marketing efforts, helping them make informed decisions about the future of their campaigns.
Conversion tracking also helps provide insights into customer behavior, which allows businesses to adapt their campaigns accurately to better attract customers.

How Does Choozle Help?

Aside from our platforms allowing businesses to quickly manage and optimize multiple advertisers and programmatic ad campaigns, our easy-to-use, feature-rich digital advertising software lets you plan and execute campaigns efficiently and easily.

Conversion Library

In the Conversion Library, you can create and apply conversion events for your digital advertising campaign. Saved conversions are tracked by the Choozle Smart Container Tag and available in your Choozle campaigns.

Cross-Device Targeting

Cross-device targeting matches your custom audiences on other divides to unlock added inventory when enabled at the campaign level.

Download now to learn more about conversion tracking, how Choozle can help, and get insights on best practices.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.