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Conversion Tracking

What is conversion tracking? It measures how well your campaign drives target users to take the desired action, e.g., subscribing to your email newsletter, purchasing your product, or creating an account.

How Does Conversion Tracking Work

Conversion tracking typically involves defining conversions, implementing tracking codes, and analyzing the data. You’ll need to specify what you consider a conversion, whether the goal is to have a customer or client make a purchase, collect a lead, download a PDF or a specific file, or any other desired outcome. After this, you must place a tracking code on your website or app to successfully record these conversions.

The Benefits of Conversion Tracking:

By tracking conversions, businesses can determine which marketing channels and campaigns are driving them, allowing for more efficient resource allocation.
Conversion data can be used to fix marketing strategies, enhance landing pages, and create even more targeted campaigns.
Tracking allows businesses to measure the ROI of their marketing efforts, helping them make informed decisions about the future of their campaigns.
Conversion tracking also helps provide insights into customer behavior, which allows businesses to adapt their campaigns accurately to better attract customers.

How Does Choozle Help?

Aside from our platforms allowing businesses to quickly manage and optimize multiple advertisers and programmatic ad campaigns, our easy-to-use, feature-rich digital advertising software lets you plan and execute campaigns efficiently and easily.

Conversion Library

In the Conversion Library, you can create and apply conversion events for your digital advertising campaign. Saved conversions are tracked by the Choozle Smart Container Tag and available in your Choozle campaigns.

Cross-Device Targeting

Cross-device targeting matches your custom audiences on other divides to unlock added inventory when enabled at the campaign level.

Download now to learn more about conversion tracking, how Choozle can help, and get insights on best practices.

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.