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Cross-Device Targeting
Cross-device targeting uses data to expand your custom audience and reach the same consumers across all their devices. This increases the biddable inventory for tour audiences in programmatic auctions, expanding your report to see all tactics contributing to a conversion.
What is Cross-Device Targeting?
Cross-device targeting matches your custom audience on other devices to unlock added inventory when enabled at the campaign level with an added CPM. You also receive expanded conversion tracking across all ad groups.
How it Works
Our cross-device targeting empowers you to find consumers on their desktop, mobile, and tablet devices and ensures you know when a customer converts on a secondary device. The cross-device targeting also empowers you to find your first and third-party data audiences on their additional devices and expand the inventory available for your digital advertising campaigns.
Driving ROI with Choozle
At Choozle, we’ve transformed how marketers determine optimal advertising budgets through our innovative Outcomes+ Advertising approach. By focusing on defined objectives and comprehensive analytics, we ensure every campaign not only meets but exceeds performance expectations. The key benefits of outcomes-based advertising includes:
- Enhanced ROI: By anchoring campaigns to specific outcomes, we help businesses achieve higher returns on ad spend (ROAS), surpassing traditional reach-based media planning by over 50%/
- Strategic Budget Allocation: Providing actionable insights, allowing marketers to make informed budget allocation decisions and optimize media mix strategies for maximum impact.
- Accurate Prediction of Movable Middles: With a 99% accuracy rate in predicting ‘movable middles,’ our approach ensures that advertising efforts target the most persuadable segments, driving higher conversion rates and overall campaign success.
- Improved Customer Lifetime Value: Out outcome-based strategies boost customer engagement and retention by delivering personalized and relevant experiences, ultimately increasing lifetime value.
- Embrace Omnichannel Digital Advertising with Choozle: Our platform and expert media services empower advertisers to navigate the complexities of the modern customer journey successfully.
In this downloadable guide, you’ll learn how this tactic works more granularly and gain insight into five of Choozle’s notes and best practices, which will further help you understand cross-device targeting and how we can help.
Tina Starr – CEO
Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.
Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.
Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.
Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.