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Custom Data Solutions

Sometimes, the data segment that fits your specific targeting constraints isn’t available. With our custom data solutions, you can leverage data from your data management platform (DMP) or form a data partner to create unique custom audiences that meet your particular targeting needs.

What Are Custom Data Solutions?

Our custom data solutions allow you to leverage first-party data from your data management platform or third-party data from a data partner.

In this downloadable guide, you’ll learn how our custom data solutions work, how the Choozle team helps, and a thorough dive into use cases. These use cases include:

Importing first-party data – bringing your customer data and segmentation closer to your digital media buying.
Search retargeting – expanding your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners including Cross Pixel, Datonics, and others.
Site conquesting – allows you to stay ahead of your competitors by creating a custom audience of users that have visited competitor websites or locations.
SIC Code/NAICS Code – niche audiences are common with B2B campaigns.
Account-based targeting – your specific buyer personas are unique, which means your audience needs are unique.

Reporting & Analytics

Choozle’s reporting ensures you’re never in the dark. Track campaign performance in real-time with detailed metrics, including pacing, spending, impressions, clicks, Win Rate, CPM, and CPA. Optimize your campaigns by monitoring pacing, spending, impressions, clicks, and conversion rates. Our data pipeline, powered by Snowflake, Looker, and Fivetran, delivers real-time insights and actionable data.

With Choozle, markets gain the confidence to manage their digital media effortlessly. You’ll have access to an all-in-one platform, comprehensive audience targeting options, and premium inventory access.

Aside from the important information and education, by downloading the guide, you will also get insight into our best practices, which will help you along the way and educate you even more on custom data solutions.

Download today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.