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Custom Data Solutions

Sometimes, the data segment that fits your specific targeting constraints isn’t available. With our custom data solutions, you can leverage data from your data management platform (DMP) or form a data partner to create unique custom audiences that meet your particular targeting needs.

What Are Custom Data Solutions?

Our custom data solutions allow you to leverage first-party data from your data management platform or third-party data from a data partner.

In this downloadable guide, you’ll learn how our custom data solutions work, how the Choozle team helps, and a thorough dive into use cases. These use cases include:

Importing first-party data – bringing your customer data and segmentation closer to your digital media buying.
Search retargeting – expanding your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners including Cross Pixel, Datonics, and others.
Site conquesting – allows you to stay ahead of your competitors by creating a custom audience of users that have visited competitor websites or locations.
SIC Code/NAICS Code – niche audiences are common with B2B campaigns.
Account-based targeting – your specific buyer personas are unique, which means your audience needs are unique.

Reporting & Analytics

Choozle’s reporting ensures you’re never in the dark. Track campaign performance in real-time with detailed metrics, including pacing, spending, impressions, clicks, Win Rate, CPM, and CPA. Optimize your campaigns by monitoring pacing, spending, impressions, clicks, and conversion rates. Our data pipeline, powered by Snowflake, Looker, and Fivetran, delivers real-time insights and actionable data.

With Choozle, markets gain the confidence to manage their digital media effortlessly. You’ll have access to an all-in-one platform, comprehensive audience targeting options, and premium inventory access.

Aside from the important information and education, by downloading the guide, you will also get insight into our best practices, which will help you along the way and educate you even more on custom data solutions.

Download today!

Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.