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Data Targeting

Third-party data refines the audience targeting for your digital advertising campaigns. Data targeting employs third-party data, allowing you to build relevant and scalable custom audiences to reach your ideal customers.

What is Data Targeting?

Data targeting is a tactic that lets you use third-party data to target based on a person’s interests, demographics, purchase behavior, and online behavior.

Feature-Rich Campaign Management

Navigate the world of digital advertising with Choozle, the intuitive platform that puts unparalleled control and flexibility at your fingertips. Designed for marketers and agencies who demand smarter, more efficient advertising solutions, Choozle offers a streamlined approach to planning, executing, and analyzing campaigns.

You’ll access:

Real-time bidding
Advanced targeting capabilities
Cross-device support
Creative management
Budget control
Audience insights
Third-party integrations
Brand safety & ad fraud prevention
& much more

In this downloadable guide, we’ll give you insight about third-party data, and Choozle’s notes and best practices. You’ll also learn about our data partners and explore the third-party data aggregated and curated through outside data partners. You’ll be able to use this data to gain greater insight into your target audience and enlarge the reach of your campaign.

To give you a couple of points before you download the guide:

Universal Catalog: Provides access to leading third-party data partners. The catalog’s powerful search capabilities will aid you in finding the most valuable customers for your digital advertising campaigns.
Data Partners: Data is gathered from trusted and validated sources to support privacy and security compliance. You’ll also have access to a data hotline to assist you with the selection data segments based on your campaign objectives. You can see all of our data partners by downloading the guide!

Download the guide today to learn more about data targeting, how Choozle can assist with your campaigns, and to learn about our partners so you can further understand how data targeting with Choozle works.

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.