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Device ID Onboarding & Targeting

In today’s mobile-first world, precision in engaging with mobile audiences is crucial. Device targeting helps marketers leverage their first-party data more effectively, delivering a reliable and strategic audience than cookie-based targeting.

What is Device ID Onboarding?

The Device ID Onboarding tool, powered by LiveRamp, allows you to bring in mobile audiences and create highly targeted custom audiences.

What is Device ID Targeting?

Device ID targeting allows you to activate onboarded data within a campaign to reach a highly targeted first-party audience more precisely.

Device ID onboarding and targeting is a form of first-party data targeting that enables marketers to target individuals based on their mobile device ID. Like CRM onboarding, users can upload a list of device IDs to use within their target audiences almost immediately.

The combination of device ID onboarding and device ID targeting presents many benefits. These include:

Cross-device tracking
Personalized advertising
Improved customer experience
Efficient ad spending
Attribution modeling
Customer retention
Data-driven decision making

Always consider privacy concerns and comply with relevant regulations (like GDPR and CCPA) to ensure ethical and responsible use of this technique.

In this downloadable guide, you’ll learn how Device ID Targeting works, including what they look like. It’s important to note that Choozle only accepts software-based advertising device IDs, which can be disabled and reset by the consumer. The types of device IDs accepted are as follows:

IDFA: Apple’s Identifier for Advertising on the iOS operating system
AAID: Google’s Andriod Advertising ID

You’ll also get access to Choozle’s notes and best practices that cover:

Mobile audience
Format requirements
Privacy compliance
Expiration notice
US availability
Data rights

Download the guide today to learn more about device ID onboarding, device ID targeting, and how Choozle can help you access all of the benefits that come with both techniques to enhance your campaigns.

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Tina Starr is the Executive Vice President of Revenue at Choozle, where she oversees the Account Management, Media Solutions, and Sales teams. She brings over 15 years of experience in marketing and advertising, with deep expertise in performance strategy, client success, and revenue leadership. Her integrated approach drives client retention, long-term growth, and a consultative service model that connects marketing efforts to measurable business outcomes.

Previously, Tina served as Vice President of Account Management and Strategy, where she built scalable programs, led high-performing teams, and strengthened Choozle’s approach to campaign execution and strategic planning. She is known for aligning cross-functional teams and delivering results through data-driven decision-making and trusted client partnerships.

She plays a key role in shaping Choozle’s go-to-market strategy and brings a collaborative, outcomes-focused mindset to every initiative.