Download the Resource

Fill out the form and the resource will open immediately.

Device ID Onboarding & Targeting

In today’s mobile-first world, precision in engaging with mobile audiences is crucial. Device targeting helps marketers leverage their first-party data more effectively, delivering a reliable and strategic audience than cookie-based targeting.

What is Device ID Onboarding?

The Device ID Onboarding tool, powered by LiveRamp, allows you to bring in mobile audiences and create highly targeted custom audiences.

What is Device ID Targeting?

Device ID targeting allows you to activate onboarded data within a campaign to reach a highly targeted first-party audience more precisely.

Device ID onboarding and targeting is a form of first-party data targeting that enables marketers to target individuals based on their mobile device ID. Like CRM onboarding, users can upload a list of device IDs to use within their target audiences almost immediately.

The combination of device ID onboarding and device ID targeting presents many benefits. These include:

Cross-device tracking
Personalized advertising
Improved customer experience
Efficient ad spending
Attribution modeling
Customer retention
Data-driven decision making

Always consider privacy concerns and comply with relevant regulations (like GDPR and CCPA) to ensure ethical and responsible use of this technique.

In this downloadable guide, you’ll learn how Device ID Targeting works, including what they look like. It’s important to note that Choozle only accepts software-based advertising device IDs, which can be disabled and reset by the consumer. The types of device IDs accepted are as follows:

IDFA: Apple’s Identifier for Advertising on the iOS operating system
AAID: Google’s Andriod Advertising ID

You’ll also get access to Choozle’s notes and best practices that cover:

Mobile audience
Format requirements
Privacy compliance
Expiration notice
US availability
Data rights

Download the guide today to learn more about device ID onboarding, device ID targeting, and how Choozle can help you access all of the benefits that come with both techniques to enhance your campaigns.

Download today!

Tina Starr is the Chief Executive Officer of Choozle, where she guides the company’s strategic direction, operational excellence, and long-term growth. With more than 15 years of experience in marketing, media, and technology, she is known for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies.

Before becoming CEO, Tina served as Executive Vice President of Revenue. She unified Sales, Account Management, and Media Solutions into a single integrated organization designed to improve performance, strengthen client relationships, and drive sustainable growth. She advanced Choozle’s market position by championing transparency, improving inventory quality, and expanding access to advanced measurement, enabling clients to connect investments to real business impact. She also built a deeper leadership bench and supported the advancement of women into senior roles.

Earlier, Tina served as Vice President of Account Management and Strategy, where she developed scalable programs, improved campaign execution, and led teams that consistently delivered stronger retention, revenue growth, and client outcomes. Before joining Choozle, she held senior roles at Next Step and HumanDesign and contributed to Google’s Premier Partner Program, shaping standards that influenced the broader performance marketing industry.

Tina is a collaborative and data-informed leader who combines strategic clarity with operational rigor. She mentors emerging leaders through Upnotch and DECA and has supported organizations such as the American Cancer Society, Habitat for Humanity, and Alpha Chi Omega. As CEO, she leads Choozle with a people-first mindset, ensuring that technology strengthens expertise and enables the company’s next era of innovation and customer-focused growth.